Evolution Systems is one of Australia’s leading providers of managed IT, cyber security and hosting services. Evolution was struggling to communicate a changing product set and required a new platform to better serve content for its range of products as well as more efficiently generate potential new customers.
The development of a cleaner and modular site information architecture alongside the front-end built in the UIkit framework allowed for marketing and business development staff within the business to more easily adjust key messaging and content. Integration with WordPress and a visual composing tool allows staff to further adjust the data flow within the new sales generation tool allowing for a more robust way to test and learn from user behaviours on the site.
The new platform launched in late 2018. Success rates are yet to be compiled.